BIA of Philadelphia – Fill Faster: A Marketing and Advertising Playbook for Multifamily Residential Developers

Location matters. So does the product. So does price. Marketing doesn’t change any of that — but once those fundamentals are in place, how a project is positioned, presented, and promoted determines how quickly it moves.

 David Hitt of Splat, Inc. and David Neff of Neff break down the integrated marketing and advertising approach that gives for-sale and for-rent residential projects their best shot. Topics include: brand development and market positioning; designing a project website that earns its keep; pre-sales and lease-up digital advertising; building a complete digital footprint; and using public relations, social media and influencer/special events to drive awareness and credibility.